Product Information:

Every business owner will tell you that attracting customers is the most important aspect to being successful. That is why every one of them will need a sign to help them establish a presence in their community. An effective and informative sign will dramatically enhance the image of a business and increase sales by drawing in potential customers passing by everyday.

3rd Rock Media Advantage

At 3rd Rock Media, customer's needs come first. Support services range from sales/marketing to software training to onsite installation and maintenance

Excellent Customer Service

Competitive Pricing
Reliable Products - all backed by 3rd Rock Media 5-year in-house parts and service warranty
Provide sales/marketing, technical, programming, and training support - to help you every step of the way
Buying direct from the manufacturer - gives you the power to customize displays for individual project specifications
Full LED product line - 3rd Rock Media has a solution for every application

New Products


LED Retro -Lamp

This product was developed to provide immediate benefits to systems currently using older incandescent lamps. A great interim solution, the Retro-Lamp minimizes the immediate cost of upgrading your incandescent display to LED. Benefits of replacing your incandescent lamps with the LED Retro-Lamps are:

Reduce power consumption by 60% or more

Reduce lamp maintenance (LED = 100,000 hours vs. Incandescent= 5,000 hours)
Telescoping unit to accommodate various cabinet depths
Elliptical diodes provided for maximum viewing angle
5 Year, product warranty
Buy back programs available

Monochrome (256 Gray Scale)

This product enhances text and graphic messages that don't require full color. With 256 levels of single color, this display delivers optimal details for logos and text. Equally as impressive is the low cost of this technology, with prices rivaling the standard 64 gray-scale monochrome systems of our competitors.

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Product Selection

Choosing the Right Display

Choosing the correct display for your company is as important as choosing the right products to sell. You've spent a considerable amount of time in developing, promoting and pricing your products in the most competitive manner. Now you may need help in promoting your products to the mass market. Electronic media is quickly becoming the best means of accomplishing this task. There are many questions in deciphering the best display for you needs. The following items should be considered first:

Calculate the size of the display desired (Dimensions H x L).
 
Size of board may be limited by Caltrans, NDOT, city, county, etc. regulations.
Determine the viewing distance from which the normal customer traffic may be viewing the electronic display.
Determine your preferred color (amber, red, green, tri-color, full color, etc).
Determine nature of message (text, graphics, animation, video, etc).
Consider the type of communication needed to connect to the board. Such as:
  Hardwire Options (through conduit):
    RS232 - Maximum distance from computer is 50 feet.
    RS485 - Maximum distance from computer is 4,000 feet (w/ converter box).
    Fiber Optic - Maximum distance is 1,000 feet (for lightning prone areas).
    Dialup Modem - Uses a dedicated line and can be programmed anywhere.
  Wireless Options:
    RF (Radio Frequency) Modem - Clear line of sight is needed from antennae.
    Cellular Modem - Dedicated cellular number and service is required. Can be programmed from anywhere.

The above is merely a guide; we will assist you through the entire product selection period to determine the best display for you and your business.

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Product Line

 

Products
Outdoor Full Color (16.7 mil. colors)
Indoor Full color (16.7 mil. colors)
Outdoor Monochrome and Tricolor
Indoor Monochrome and Tricolor
Time and Temperature
Price Changer
Fiber Optic Full Color (16.7 mil. colors)
   
Applications  
Education Centers
Auto Dealerships
Pharmacies
Banking/Financial Centers
Entertainment
Retail
Hotels/Motels
Religious Centers
Sports Arenas and Parks
Any Business Wanting to be Seen  
     
 

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Special Product Features

Knife Technology

Knife technology LED is not only brighter than standard LED, but offer a much greater viewing angle. By redirecting the light from the, LED that is usually lost upwards and out of the lower viewing angle back down, more light is focused at the lower viewing audience at a wider angle. In addition to the increased vertical viewing angle, the horizontal angle is in excess of 140 degrees, providing a brighter and more easily viewed message.
On your typical LED display, the LED lamps project a balanced vertical lighting angle as shown above. However, the light emitted above the direct line of sight is 'wasted', almost naked to the naked eye.
With our patented Knife LED displays, above, our LEDs are specially designed so that the light emitted above the direct line of sight is reflected downwards to increase the visible viewing area, distance, and brightness.

Cluster Pixels

Cluster technology pixels are designed to provide better brightness and contrast than the PC board based models. Cluster pixels are versatile because of the ability to easily remove individual pixels from the display.

Removable Pixels
  Cluster pixels are versatile because of the ability to individually remove pixels from the display making them easy to service.
Louver
  Each pixel is individually encapsulated with a "louver" or cap to block sun rays providing a greater level of contrast and brightness during daytime.
Tiltable Pixels
  Cluster pixels can easily be designed to tilt vertically
and/or tilted vertically/horizontally depending of the target traffic. Sign structure costs can be saved as a result.

 

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